Mostly people think that they can earn only from subscriptions on a subscription website. However, this is not so. There are also a number of other ways in which you can earn through your subscription website. Some of these ways are enumerated below: 1. Advertisements - Even a subscription site is like a normal website therefore like any other website you can have advertisements on it. However, take care that you don't crowd the page. People who pay would not be so tolerant of your advertisements. To get around this problem you can try to demarcate areas on your site to be sponsored. You can also try to categorize all the advertisements in a directory to make them available to those who want to have a look at them. This way you can have your earnings without worrying about annoying anyone. 2. Consultation Services - You can also start a consultation service on any topic that you may have expertise on. For this, you can have consultation fee, which could be separate from the subscription fee. You never know, maybe this consultation service would become the high point of your website. 3. Make non-subscribers pay - You already have the subscribers but now the turn is of the non-subscribers. You have to attempt to get them to subscribe to your site or pay for the areas/content that they want to view. For your site, you are continuously developing content. This content would be available to the subscribers and in parts to the non-subscribers also. As a result, there is a possibility that the non-subscribers will want to have full access to some such content, but don't want to become full-fledged members. You can solve this problem by selling some of your content independently to the non-subscribers. This way you will be able to make the non-subscribers pay without becoming subscribers. This is just a generic view of how you can get around to earning additional income from your subscription websites. You can customise and adapt the schemes to suit your individual website and the client base. It has to be done in a way so that your regular subscribers would not be offended. In addition, care should be taken that at no stage should the subscribers feel that the non-subscribers have access to some information at cheaper rates or that they have paid extra for some product. |
