The answer starts with a different question. Is AdSense a product your customers will find of value? If your answer is "yes" then AdSense is potentially good for your small home based business. Like every product you offer, it must be weighted against your other products, evaluated in light of your competition and have a sales strategy. This probably makes the whole idea of integrating AdSense into your web site sound too complicated. You could certainly sign up for a Google AdSense account, add some code and hope for the best. Maybe your web page content will attract targeted ads for people to click on or maybe not. You could be sending your target market visitors to your competitor's site or just providing links on subjects you don't specifically address with one of your other products. If AdSense is a product, your goal should be to understand how the product creates revenue and what your net profit could be under different scenarios. There is a certain amount of time and effort required to integrate and maintain AdSense on your web site. If you're losing some traffic for your other products will the "click" income make up for it? AdSense is a relatively simple product but it must be viewed in the context of your general business plan and the specifics of your marketing plan. If AdSense is good for your small business you'll find the answer in your small business plan. |
