Have you ever been asked the following question: Why do you write all those articles for article submission to websites? A close friend and colleague just asked me that same question only her words were: What is the value to you to write articles for the purpose of submitting them to websites? After incorporating this strategy as one of my W.H.Y. S.M.A.R.T. goals, I was quickly able to answer her question. - The most obvious benefit is the increase of measurable Internet traffic to my website. The value of this is that I am receiving free marketing exposure across the web from a variety of search engines. I can determine this through Link Popularity, monitoring my own web statistics and doing searches on my name along with the word articles.
- I am becoming a subject matter expert (SME) on process improvement through a variety of related topics. Writing allows me to gain greater clarity and a deeper understanding of my field of human performance and how that relates to improving the performance of both organizations and individuals. For example, this past week I learned of something called Qualifications Based Selection (QBE) after attending a trade show sponsored by ACEC Indiana a statewide association for engineers.
Having never heard of OBE, I did a Google search and discovered over 27 million hits. Even though QBE was initially designed to select engineers, architects and land surveyors through the federal Brooks Act (Public Law 92-582), this methodology works with providers of professional services especially executive coaching, strategic planning and process improvement. By understanding QBE, I can build a better relationship with my potential clients since my practice focuses on working with engineering firms to help them build their businesses. - Writing has expanded my creativity. I see tens if not hundreds of potential articles each month. As in the earlier example, I never would have thought to write about QBE. Yet, as I read more about this methodology I saw the connection between QBE and the professional services that I provide.
- Article submission gives me greater value as a provider of executive coaching and process improvement services. From my articles, I can better connect with my potential clients needs. As in the earlier example, we are now speaking the same language.
- Submitting articles keeps me ahead of many of those within my field. I am staying current because I am actively researching and looking to write new articles. My mind is always thinking because I have top of mind awareness.
- This strategy is demonstrating to the world the skill sets that I bring to any organizations without first having to purchase them. Since the foundation of good writing is a good thinking ability, I am able to submit quality articles on a consistent basis that illustrate how to improve both organizations and individuals performance.
- Writing brings me a lot of personal joy and truly helps me to love life with joy and abundance. To know that others look forward to your articles and truly appreciate your creative writing efforts is a reward unto itself.
After writing over 160 articles which is very modest compared to many who have written hundreds if not thousands, I have come to appreciate these 7 reasons or tips that article submission brings to my business as well as to my personal life. Just think, this article happened because of a question from a friend. How many questions have you answered that can as easily be turned into an article? |
Author Bio:
Leanne Hoagland-Smith
Good Day. Thanks for visiting. I hope that you have enjoyed my articles. In 1999, I founded ADVANCED SYSTEMS because I saw that performance could and should be doubled in warp time. Individuals, small and large businesses could not afford expensive solutions that may or may not deliver improved results in 12 months.
From my corporate, small business and education experiences, I recognized the individuals must have opportunities for connecting their passion to their purpose to secure the desired performance results, but many lacked the necessary skills, strategies and tools.
With over 20 years in sales management and 10 years in education, I understand how to unite productivity with profitability by developing a proactive working culture. My previous experiences resulted in cost savings through one of the first implementations of a computer software in a wholesaler distributor to the creation of a vendor performance assessment.
Since facilitating over 500 sessions, developing and editing over 25 training programs and writing numerous articles focusing on performance improvement, I bring a results focused approach to my clients. Also, I am proud to be one of the first five nationally certified facilitators of America?s Rising Stars (a Student Leadership developmental curriculum).
My passion is to help others connect their passion to their purpose to double performance. As The small business coach in Chicago, my clients have easily doubled their performance. Since our greatest resource is our young people, I am now working with large urban schools to generate the same results.
Education Background
- Graduated with honors from Purdue University with a B.A. in Education
- Earned M.S. from Purdue University in Instructional Design and Curriculum
- Published in the national trade journal, The Supply House Times, and numerous national newsletters
- Developed seminars and training on diversity, communication, leadership, sales, effective trade show behavior, networking, knowledge management, goal setting and improved educational outcomes
- Co-authored M.A.G.I.C.A.L. Potential: 7 Capicities for Living an Amazing Life Beyond Purpose to Achievement, to be available in 2006
- Working a another book focusing on performance in public education
- Speaker in a national bureau - Resource Associates Corporation
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